Coming to iOS and Android

Set your standard.

Not ours. Kriterion works out your real metabolic rate from what you actually ate and actually weighed. Then it lets you set the targets, the tone it speaks to you in, and what counts as a good week. A criterion is a standard you judge by. This one is yours.

App Store, soon Google Play, soon In development. Logging stays free and unlimited, always.
Kriterion's Today screen: a readiness score of 65 reading Good today, and Today's Balance showing 911 kcal remaining. The Nutrition screen: daily balance of 1,127 consumed against a 2,038 kcal target, with protein, carb and fat splits. The Workouts screen: readiness, a weekly plan calendar, and a muscle coverage map. The Blueprint screen: maintenance calories of 1,870 kcal plus or minus 49, and resting calories of 1,559. The Snapshot screen: maintain strategy, seven-day adherence, and a fourteen-day logging history.

UK government dataCoFID, lab-analysed by OHID 8,296 menu itemsFrom 28 real UK chains 50+ nutrientsTracked, and honestly reported iOS & AndroidNative on both, plus Wear OS

We've hit the same walls you have.

Most trackers either guess your calorie burn from a formula and present the guess as fact, or bury the truth under an interface that feels like doing your taxes. Kriterion measures instead of guessing, then explains it the way a person would.

Evidence, not vibes

Your burn rate is derived from your own intake and weight history, and it comes with a confidence interval, because a number without one is an opinion.

Praise you've earned

No confetti for opening the app. When Kriterion says a hundred days logged is a genuine lifestyle change, it means it.

Kind about slip-ups

A missed week isn't a broken streak to be mourned. It's explained simply, and you pick up where you left off.

Coach personality

The same truth, in the voice you asked for.

An app that talks to you every day should talk to you the way you actually respond to. Kriterion never changes the facts to suit the tone. The trimmed session is the same trimmed session either way. Only how it lands is your call. Here is one real moment, after twelve days away, in each of the three settings.

Tough love

“12 days away is a real reset. Half volume today, full effort.
Earn the rest back.”

Balanced

“12 days since your last session. I've trimmed today's volume so you rebuild without overdoing it.”

Gentle

“12 days is a long stretch, and that's okay.
Here's a soft restart, well under your usual volume.”

  • You set the targets. Maintain, lose or build, and the pace. Kriterion tells you honestly what a given rate will cost you, then does the maths for the one you picked rather than the one it would have chosen.
  • You set how it looks. Four accent colours, all balanced to one lightness band so none is the lesser option, and a light theme that holds its colour instead of washing out.
  • You set what it shows you. Cards you don't use can be hidden from your dashboard, so the screen you open twenty times a day holds what you actually look at.
  • And it holds the standard when you don't. Choosing a gentler voice never turns the numbers into flattery. A missed week still reads as a missed week, just kindly.
Blueprint

Your metabolism, measured. Never assumed.

Every calorie app starts you on a textbook equation. Kriterion starts there too, then stops trusting it as soon as it has better information: your own logged intake set against your own weight trend. That is the only honest way to know what you burn.

Maintenance1,870
Margin of error± 49
Resting (BMR)1,559
  • It shows its confidence. The estimate carries a real 95% interval, so "1,870 ± 49 kcal" means what it says. When there isn't enough data yet, it tells you it is still calibrating instead of inventing precision.
  • It weights recent data properly. The blend between the textbook figure and your measured one scales with how much you have actually logged. A patchy fortnight moves your target less than a diligent one, automatically.
  • It knows water isn't fat. Weigh-ins taken during a creatine loading phase are excluded from the trend, because three pounds of water retention is not three pounds of progress, and an algorithm that can't tell the difference will quietly cut your calories for no reason.
  • It plans forward. Blueprint runs from your baseline to a future plan to a roadmap, so a target is something you arrive at deliberately rather than something the app changes behind your back.
Nutrition

Logging food without losing your evening.

Photograph the nutrition panel and the numbers come straight off it. No hunting, no typing. Search a brand and you get real menu items with their provenance shown, rather than a thousand user-submitted guesses at the same sandwich.

  • Read the label, not the database. The printed panel is the most reliable source of truth there is for a packaged food, so Kriterion takes the numbers from it directly. Barcodes work too, and anything logged once can be saved as a favourite, a meal or a whole recipe.
  • Lab-analysed, not crowd-sourced. The food data comes from CoFID, the UK government’s own Composition of Foods Integrated Dataset, alongside USDA FoodData Central, Open Food Facts and 8,296 menu items pulled from 28 real UK chains: Greggs, Costa, Pret, Nando’s, Wagamama and the rest. Every entry is marked with where it came from, so you always know which figures were measured in a lab and which are somebody’s best guess.
  • Over fifty nutrients, honestly reported. Kriterion tracks which nutrients a source actually measured, so a blank is shown as "not measured" rather than a dietary zero. That is the distinction most trackers quietly collapse.
  • Guidance, not scolding. "911 kcal left, still room to go. Carbs is the one to watch" is the whole tone: what is true, and what to do about it.
Workouts

Training that reads the room.

Kriterion checks your readiness before it suggests a session, keeps the numbers that actually drive progress, and notices the things you would rather it noticed for you.

  • Readiness before effort. Sleep, recent load, fuelling and cycle phase combine into one honest read. "Train, but watch fatigue" is a more useful thing to hear than a motivational quote.
  • A muscle coverage map. It will tell you your quads haven't been touched in eleven days, which is the sort of thing a training log should be for.
  • The numbers that matter. Previous best in front of you as you lift, estimated 1RM, session volume, reps in reserve, and a personal record called the moment you set one.
HIIT timer

A timer that talks, so you don't have to look.

Every interval is called out loud, and it keeps running with the screen off and your phone in your pocket. The one thing you cannot do mid-set is read a screen, which is exactly when most timers ask you to.

  • Custom, EMOM, Tabata and Rep. Four modes rather than one, because an EMOM and a Tabata are not the same session with different numbers.
  • Target heart rate zones. Aerobic, threshold and anaerobic, each with the actual BPM window worked out for you rather than left as a percentage to do in your head.
  • It survives the lock screen. Backgrounded, screen dark, still counting and still speaking. That is a background audio permission the app actually declares and uses.
Biological tracking

Built for women, not adapted for them afterwards.

Most fitness apps bolt the menstrual cycle on as a separate calendar. Kriterion treats it as an input. It changes your energy, your appetite and what a hard session costs you, so leaving it out makes the other numbers wrong.

Phase intelligence · Ovulation

“Strength peaks here as oestrogen hits its highest point of the cycle. Body temperature begins to rise. Focus on PRs, but ligaments also sit looser than usual, so maintain strict form.”

Cycle phases are estimated from the dates you enter and are not a contraceptive method and not a fertility test. Kriterion is a wellness tracker, not a medical device. If your cycle changes unexpectedly, speak to a doctor or pharmacist.

  • It asks about contraception, because it matters. The pill, an implant, a hormonal IUD or an injection substantially flattens the cycle that phase-based guidance assumes. Kriterion asks, and then shows you framing that fits your body rather than one that doesn't apply to it.
  • Phase feeds readiness directly. It sits alongside sleep and fuelling in the daily score on your Today screen. On an ovulation day the app literally reads "lifted by Ovulation".
  • It admits what it doesn't know yet. Before it will claim your training responds to your cycle, it says so plainly: that needs about three full cycles of logged data. No invented correlation from two weeks of use.
  • Your accent, your app. Four brand colours, all balanced to one lightness band so none is the lesser version, and none reuses a hue that already means protein, carbs or fat.
Snapshot

One screen that is entirely you.

Every other screen is a tool. Snapshot is the answer: where you are now, what changed, and whether the last fortnight was typical. It even wears the accent colour you chose, because it belongs to you rather than to a feature.

  • Fourteen days at a glance. Each bar is how much you logged that day across food, training, water and weight. Tap one to open it.
  • Before and after, properly kept. Progress photos stored on your device and lined up over time, so the comparison is the same pose and the same light rather than whatever you can find in your camera roll.
  • Achievements worth having. Milestones tied to real behaviour, like a hundred days logged being called a genuine lifestyle change, rather than a badge for opening the app three times.
  • Weight as a trend, not a number. Daily weight is mostly noise. Kriterion shows the direction underneath it, with body fat and FFMI tracked alongside.
Reference library

It shows its working.

A library written to be read, not cited. Searchable, filtered by Biological, Clinical and Metabolism, and short enough to actually finish. This is where "trust us" gets replaced with the reasoning.

From “Protein Timing, Not Just Protein” · 2 min read

“Two days can carry an identical 150g of protein and be nothing alike… Kriterion uses the higher figure for everyone rather than branching on age: for a younger user it is a slightly conservative target rather than a wrong one.”

  • Where the app is deliberately conservative, it says so. Including when a more precise rule would imply a precision the studies do not support.
  • Supplements get the same treatment. Structured doses that actually move your nutrient totals, with plain caveats about the evidence, including when the honest answer is "not much".
  • Calculators that explain. Body fat, FFMI, one-rep max, genetic potential and adjusted body weight. Each one shows its working, not just its answer.
Blueprint: maintenance calories of 1,870 kcal give or take 49, and resting calories of 1,559. Nutrition: 1,127 kcal consumed against a 2,038 target, with per-macro progress. Workouts: a readiness ring, a weekly plan calendar, and a muscle coverage map. The HIIT timer: training modes, a target heart rate zone, and a Prepare countdown. Menstrual Tracking: current status Ovulation on day 14 of 28. Snapshot: maintain strategy, seven-day adherence, and a fourteen-day logging chart. The Reference Library: search, category filters, and an article on protein timing.
Maintenance calories of 1,870 kcal with a margin of plus or minus 49, beside resting calories of 1,559. Daily balance: 1,127 of a 2,038 kcal target at 55 per cent, with protein, carb and fat bars, marked On pace. A card reading Quadriceps hasn’t been touched in 11 days, with a body map. The HIIT timer ring reading Prepare, 10 seconds, round 1 of 5. Current status Ovulation, day 14 of 28, with the cycle strip. Last 14 days, a bar per day showing how much was logged. A library article titled Protein Timing, Not Just Protein, tagged Nutrition, 2 min read.

Free

Free is the whole app, not a demo of it.

Plenty of trackers give you a fortnight and then take your own history hostage. Kriterion does not. Logging is the part you do every day, so logging is the part that stays free, permanently and without a cap.

Free, always
  • Log by hand or by voice, unlimited
  • Your full food history, never truncated
  • Five barcode scans a day
  • Five label photo scans a day
  • The whole food database, all four sources
Premium adds
  • Your measured burn rate, not the formula
  • The confidence interval on it
  • Fifteen day trends and the full analytics set
  • Coach tone: tough love, balanced or gentle

The split is deliberate. Premium is worth nothing until you have logged enough for the maths to mean something, so the logging can hardly be the thing you pay for. Kriterion tells you when you have crossed that line, and not before.

Premium

Free tells you what you ate. Premium tells you what you burn.

Manual logging, voice logging and your full food history are free and unlimited, always, and you get five barcode scans a day on top. What Premium buys is the thinking layer over your data: the moment Kriterion stops using a textbook formula for your metabolism and starts measuring the real thing.

Free
Analytics on the free tier: a current calorie burn of 1,796 kcal, with the fifteen day intake chart dimmed behind an upgrade prompt.

1,796 kcal. The textbook figure for someone your height, weight, age and activity level. The trend that would correct it stays behind a padlock.

Premium
Analytics on Premium: a current calorie burn of 1,947 kcal, with the fifteen day intake chart fully visible.

1,947 kcal. Measured from what you actually ate against what you actually weighed, with the fifteen day trend open underneath it.

Same account, same logged history, same day. The only thing that changed is the subscription. 151 kcal a day apart, which over a month is the difference between losing weight and wondering why you are not.

  • It carries its own error bar. Blueprint shows the premium figure as "1,870 ± 49 kcal", a real 95% interval. On free that margin is not hidden, it does not exist: the calculation zeroes it, because a formula estimate has no measured spread to report.
  • The full analytics set. Fifteen day intake trends, logging consistency, macro balance and the adaptive burn rate chart, rather than a preview with a padlock on it.
  • Coach personality. Tough love, balanced or gentle. The tone setting is a Premium control, because it is the app talking to you every day.
  • Nothing you already had is taken away. Free stays free and unlimited. Premium is added on top, and it only starts being worth anything once you have logged enough for the maths to mean something. Kriterion will tell you when that is.

Your health data is yours.

Health information is the most sensitive thing an app can hold. Here is exactly how Kriterion treats it, including the parts that aren't purely on-device.

  • Your log lives on your device. Meals, workouts, measurements and progress photos are stored locally, not in an account we hold.
  • Health permissions are opt-in and narrow. Kriterion asks for the specific data types it needs and nothing else, and you can revoke them at any time in Apple Health or Health Connect.
  • Two things do leave your phone. Food search looks items up in a nutrition database, and label scanning sends the photo to be read. Neither carries your health history with it.
  • No advertising, no selling, no third-party trackers. There is no business model here that depends on knowing what you ate.
Straight answer

Kriterion might not be for you.

Every app on earth claims to suit everyone. Here is where this one genuinely does not, so you can find that out now rather than three weeks in.

If none of that put you off, it was probably built for you.

You’re not just a number. And neither is your body.

Kriterion is full of numbers, and it works hard to make them true ones. But a figure on a screen is only useful if it answers to the person reading it. Yours adapt to what your body actually does, they tell you how far to trust them, and they change tone when you ask. That is the whole idea: the standard is yours to set.